MIRAL
For over a decade, Miral has been transforming landscapes and enriching lives on our exciting journey to become the region’s most impactful and influential leisure, tourism and lifestyle brand.
We unite communities and cultures, people and places, families and friends through our world-famous destinations and experiences across Abu Dhabi and beyond, bringing everyone together to share amazing moments and make memories that last a lifetime.
We’re at the heart of a thriving ecosystem of beloved brands, awesome partners and wonderful people – inspiring and energising each other to break boundaries, catalyse change, drive development and shape a strong and sustainable future for Abu Dhabi.
BEING PROGRESSIVE
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We’re inquisitive and curious in nature, always looking forward and pushing the boundaries of what is possible. Continually striving, we innovate and improve the capabilities of our destinations and experiences.
BEING COMMITTED
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We get things done. We commit to our staff, the communities we enter and the environments we change. It’s what allows us to flourish and build connections with our partners, people and guests.
BEING JOYFUL
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We’re in the experience business; we bring joy to people every day. It permeates through our businesses and lets everyone shine.